Post by nurnobisorker80 on Nov 9, 2024 22:57:42 GMT -6
Today, marketers have a huge number of tools for creating and improving contextual advertising. But many still have prejudices about PPC. These prejudices were formed back in the period when there were few tools, but due to little competition, they worked quite effectively. However, since then, the settings and search algorithms have changed significantly, so these tools can no longer boast of their former effectiveness.
This article describes the most popular stereotypes and misconceptions about PPC: from the least critical to the most painful.
1. Features of media advertising. Why do many people think that it is expensive and ineffective?
First of all, it is worth understanding that the term “expensive” is applicable only if the advertising does not bring the required number of sales. But if the campaign can off page seo service boast of good efficiency, it is definitely worth launching. Most often, media advertising pursues the following goals:
Increasing company recognition.
Notifying potential clients about current discounts and promotions.
Returning customers to the company's official website.
For each of the above tasks, it is necessary to set up advertising individually. There is also personalized advertising, which is adjusted to each client separately. Many users of online stores notice that the more similar products they view, the more often similar products appear in advertising. Such marketing is much more effective than general banner marketing.
2. A clear website structure is only needed for SEO optimization
Most website owners do not want to wait several months for their web resource to rise organically in the search engine. That is why there has always been and will be a great demand for contextual advertising. Many customers may think that the correct structure of the site and well-built meta tags are not particularly important when the main emphasis is on context. In this they are deeply mistaken.
All pages should have a good structure. Attributes such as Title and Description should be well-written and contain all the most important information about the site. A well-developed site structure is needed to optimize dynamic search ads and smart shopping campaigns (Smart Shopping).
3. If the user did not see the site in the search engine, then the fault lies in incorrect advertising settings
At first glance, it may seem that with the correct setup of contextual advertising, all users who entered the phrase "Buy [product name]" in the search engine should receive the desired ad. However, in reality, everything is much more complicated. Google is constantly trying to improve the work of its advertising algorithms, but at the same time, if a user has searched for the same query several times a day, but has never clicked on a specific hyperlink, the ad may stop showing to him. This is why marketers cannot completely control the display of an ad. Much depends on the behavior of potential clients themselves.
This article describes the most popular stereotypes and misconceptions about PPC: from the least critical to the most painful.
1. Features of media advertising. Why do many people think that it is expensive and ineffective?
First of all, it is worth understanding that the term “expensive” is applicable only if the advertising does not bring the required number of sales. But if the campaign can off page seo service boast of good efficiency, it is definitely worth launching. Most often, media advertising pursues the following goals:
Increasing company recognition.
Notifying potential clients about current discounts and promotions.
Returning customers to the company's official website.
For each of the above tasks, it is necessary to set up advertising individually. There is also personalized advertising, which is adjusted to each client separately. Many users of online stores notice that the more similar products they view, the more often similar products appear in advertising. Such marketing is much more effective than general banner marketing.
2. A clear website structure is only needed for SEO optimization
Most website owners do not want to wait several months for their web resource to rise organically in the search engine. That is why there has always been and will be a great demand for contextual advertising. Many customers may think that the correct structure of the site and well-built meta tags are not particularly important when the main emphasis is on context. In this they are deeply mistaken.
All pages should have a good structure. Attributes such as Title and Description should be well-written and contain all the most important information about the site. A well-developed site structure is needed to optimize dynamic search ads and smart shopping campaigns (Smart Shopping).
3. If the user did not see the site in the search engine, then the fault lies in incorrect advertising settings
At first glance, it may seem that with the correct setup of contextual advertising, all users who entered the phrase "Buy [product name]" in the search engine should receive the desired ad. However, in reality, everything is much more complicated. Google is constantly trying to improve the work of its advertising algorithms, but at the same time, if a user has searched for the same query several times a day, but has never clicked on a specific hyperlink, the ad may stop showing to him. This is why marketers cannot completely control the display of an ad. Much depends on the behavior of potential clients themselves.